ORA Show


The Snow & Outdoor Trade Association, known as SOTA, was formed in the mid-eighties by a small group of independent wholesalers who wished to show their product to retailers in the outdoor industry, primarily from all over Australia and New Zealand.

Over the years the “SOTA Show” has grown and moved and evolved to suit the market but 2014 marked one of the most significant changes in its 30 year history.  Not only did the show move from Canberra to Sydney AND move from May to June but it took on a new and exciting form – Outdoor Retailer Australia!

ORA is the largest display of outdoor leisure equipment for Australian and New Zealand retailers including Tents, Sleeping Bags, Cooking Equipment, 4wd gear, Canoes and Kayaks, Thermal Wear, First Aid, Survival Gear, Climbing Equipment, Optics, Water Sports, Hydration, Hiking, Bicycle Accessories, Swags & Snow Gear.

Frontier Equipment was proud to exhibit, centrally located and with 8 brands on a custom, open plan 36sqm stand (plus a bit of aisle space but don’t tell Paul).  We enjoyed a fantastic reception to our second SOTA showing, from retailers and competitors alike, having more than doubled our portfolio of brands and expanded on existing ranges.

Over 3 days and with over 1000 retailers passing through the Royal Hall of Industries, our small committed team dug deep to give all our brands a fantastic showing to anybody and everybody who’d listen.  In a tough market with quality competition, Frontier Equipment gained many new clients and more than a few friends at ORA 2014.

So a big thank you to everyone who visited, to those who joined our vision and those that will soon, we look forward to seeing you again in 2015, bigger and better than ever.