The Snow & Outdoor Trade Association, known as SOTA, was formed in the mid-eighties by a small group of independent wholesalers who wished to show their product to retailers in the outdoor industry, primarily from all over Australia and New Zealand. Overtime this event grew to encompass all aspects of the outdoor industry, and so became “Outdoor Retailer Australia”.
Outdoor Retailer Australia, commonly referred to as “ORA”, is the largest display of outdoor leisure equipment for Australian and New Zealand retailers including Tents, Sleeping Bags, Cooking Equipment, 4WD gear, Canoes and Kayaks, Thermal Wear, First Aid, Survival Gear, Climbing Equipment, Optics, Water Sports, Hydration, Hiking, Bicycle Accessories, Swags & Snow Gear.
Frontier Equipment was proud to exhibit our portfolio of brands at the Exhibition Pavilion at the Melbourne Showgrounds over a 3 day period. A fantastic opportunity for current, and future retailers, to be be both educated and inspired by the amazing brands that we support here in Australia and New Zealand. So a big thank you to everyone who visited!
Please note that the 2020 event has had a small date movement and is now scheduled for 31st of May until Tuesday the 2nd of June.