So iLL

On The Roam Collection

Aquaman actor Jason Momoa design collaboration with So iLL has created a signature line of outdoor products - lifestyle approach shoes, climbing shoes, waterproof outdoor bags, and chalk bags dedicated to honoring those who roam.

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new products

Axis Rechargeable

Upgraded to 450 Lumens, with the Princeton Tec Axis Rechargeable headlamp you don’t have to give up features for savings and environmental benefits.

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Building upon a great last-from-the-past, the name of the game here is comfort that meets performance without sacrifice. The RS rubber outsole delivers the maximal amount of friction possible, ensuring that every edge or smear holds when the send is on the line.

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Sierra designs

sweet suite 2

Tent architecture so unique it creates the perfect combination of lightweight, liveable space.

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Five Ten

Five Ten

Five Ten, the Brand of the Brave, is a leader in performance, high-friction footwear. From downhill mountain bike racing to rock climbing, from wing suit flying to kayaking, Five Ten makes footwear for the world’s most dangerous sports.

The Redlands, California-based company has been producing cutting-edge designs and proprietary Stealth rubber soles for nearly 30 years. With the help of top national and international athletes and guides, combined with a world-class rubber-testing and R&D facility, Five Ten is the shoe brand of choice for the world’s most exciting athletes.

Five Ten’s roots trace back to Yosemite and Joshua Tree National Parks. Charles Cole, Five Ten’s founder and president, started the company in 1985. At the time, he was a footloose, 30-year-old climbing bum whose motto was “one with the dirt.” All climbers need rest days and Cole’s were well spent, earning him an engineering degree from University of Southern California and an MBA from the University of Michigan, Ann Arbor.

Raised in Southern California, Cole paid his climbing dues on the rough rock of Joshua Tree. Like many of his climbing contemporaries, he turned his sights to vast walls of Yosemite. Many of Cole’s first ascents, including the False Shield and Jolly Roger on El Cap, and Space, Queen of Spades and Autobahn on Half Dome, remain test pieces today.

In July of 1985, after a particularly exhausting solo marathon up the Steck Salathe, Cole, in his hurry to return to Camp 4, had a near-miss slip while descending. By the time he safely reached the ground he had formulated a plan and Five Ten was born. The name Five Ten refers to the Yosemite Decimal System, a rating scale used to determine the technical difficulty of a climbing route.

Approaches and descents are often the most dangerous parts of the climb, made even more treacherous by the slick-soled sneakers that climbers used to wear. In school, and on the walls, Cole often contemplated why the existing climbing rubber was inadequate (one best-selling shoe at the time utilized old airplane tires for soles). Working with some of California’s leading scientists and experts in the field, Cole immediately started developing Stealth high-friction rubber. Five Ten’s first rubber compound, Stealth S1, revolutionizing climbing due to its tenacious grip and durability. The original Five Tennies created the approach shoe category, providing climbers with traction and sure-footed dependability on approaches and descents. Athletes soon established Stealth as the benchmark in high-friction footwear. There are currently nine Stealth compounds, each formulation offering distinct tuning attributes. Athletes can now pick the best rubber solution for their specific sport.